Which Catalog Size Will Cast the Best Spell?

Congratulations, you’ve just conjured up a fantastic new release and are feeling lighter than a feather! Now, it's time to dive into the magical world of creating your wholesale catalog. As you gear up for this enchanting task, a crucial question arises: What size should your catalog be? Should you go grand with the full 8.5 x 11” or keep it charming with the 5.5 x 8.5” size? Let’s explore the pros and cons of each size to discover which fits your business like a glove.

Visual Impact: The Big Reveal

When it comes to making a magical impression, size matters! The 8.5 x 11” catalog gives you plenty of space to showcase dazzling product images and detailed descriptions. It’s like rolling out the red carpet for your products, especially if they’re intricate or larger than life. Meanwhile, the 5.5 x 8.5” catalog might not grab the same amount of attention. Winner for visual impact: 8.5 x 11” Catalog.

Portability: The Magic of Convenience

Think about how you’ll distribute your catalogs. The 5.5 x 8.5” size is like carrying a pocket-sized spellbook—portable and easy to handle. Perfect for tradeshows, direct mailers, and slipping into smaller shipping boxes. On the flip side, the 8.5 x 11” size can be a bit cumbersome to lug around and pricier to mail. Winner for portability: 5.5 x 8.5” Catalog.

Budget: Casting Your Financial Spell

Let’s talk budget magic. Generally, smaller catalogs are easier on the wallet since they use less printing material. However, if your product range is extensive, you might need more pages, which could increase costs. Run some numbers and get price quotes for each size before deciding. Winner for budget-friendly: Possibly a tie!

Size of Your Product Line: The Power of Space

Consider the size of your product line when choosing your catalog size. If you have a vast array of products, the smaller 5.5 x 8.5” catalog might feel like trying to fit a dragon into a teacup—just not enough room. It’s usually good for up to 48 pages; beyond that, you’ll need to upsize. Larger lines will likely need the 8.5 x 11” Catalog; smaller to mid-sized lines will be cozy with the 5.5 x 8.5” size.

While there’s no one-size-fits-all answer, these factors should help you find the catalog size that fits your needs. For our brands, we’ve found that the 5.5 x 8.5” catalog is our magic wand of choice—portable, perfect for direct mailers, and just the right fit for our shipping boxes.

As your product line grows, we might need to cast a spell for the 8.5 x 11” size to accommodate your expanding collection. For now, the smaller size works like a charm.

If you’re looking to take the stress out of setting up your catalog, check out our Wholesale Catalog Templates. Available in both sizes—just add your products and update the text, and you’ll have a stunning catalog ready to enchant your buyers!

Struggling with catalog size? Uncover the perfect fit for your brand’s spellbinding success! Explore the best catalog size options and learn how to create a compelling catalog. For expert guidance, join Wholesale Magic today! ✨