CHERI TRACY

Hey, what’s up?  I’m Cheri.
 

I’m a mom, DIYer, bath junkie, artisan, bulletproof coffee drinking mom who loves branding, marketing &
e-commerce. 
 

When I opened my first salon in 1990, I knew nothing about running a business. I just went for it, which is kinda my style.

It’s safe to say I had no clue what I was getting myself into. It wasn't easy. But it was worth it. I created my first website in the mid-1990s using Frontpage. I taught myself html and never looked back. 25 years later, though, I can easily say it was the best decision I ever made.

My life has been transformed by e-commerce and I truly love what I do! Fast forward to today, I own a brick & mortar boutique and several brands including: Orglamix, Wicked Good & Urban Apothecary. I also have a monthly beauty box, which was named one of the Top 12 Best Rated Beauty Box Companies in 2017 by Consumer Affairs.

My brands have been featured in thousands of blogs, including Refinery 29, InStyle and Brit + Co, as well as dozens of subscription boxes and featured in magazines including Us Weekly, InStyle and Entrepreneur. I ship over a thousand orders every month; and have shipped to 56 countries and all 50 states.

I would love to help you create the business of your dreams. If you’re an entrepreneur or small business owner just starting out or looking to strategically grow your business without the overwhelm or struggle, you’re in the right place.