Tips for selling to retailers like ULTA & Anthropologie

What You Need to Know About Selling Your Handmade Goods to Large Retailers

At Wholesale Made Easy, our passion is helping makers and independent brands get their creations into the hands of independent brick-and-mortar shop owners. We know that growing your business often starts with small retailers who appreciate the craft and story behind your work.

However, as many of you continue to expand, you might find yourself wondering: what does it take to sell to larger retailers? How do you even get started? Even if you’re just curious about the process, understanding the steps can open up new possibilities for your business.

To shed some light on this topic, we recently invited three experts to share their insights: X and X from the plant-based cleaning brand L’AVANT Collective, and Elizabeth Geri, a seasoned retail executive. Together, they bring a wealth of knowledge on how to navigate the world of big retailers successfully.

If you're a Wholesale Made Easy member, you may have already watched the full interview and read the complete transcript in the "Bonuses" section of your course. But whether you've seen it or not, we’ve pulled out three key takeaways from their discussion that we think you’ll find incredibly valuable.

So grab your coffee, settle in, and let’s dive into these gems of wisdom that could take your handmade business to the next level.