How to Write Email Subject Lines + 12 Examples
How to Write Email Subject Lines that Get Your Handmade Business Noticed
As a handmade seller, you know the competition is fierce. You pour your heart into crafting beautiful products, but if your email marketing isn’t up to par, you could be missing out on serious sales. The truth is, your email subject line is your first chance to grab a potential customer’s attention—and it needs to shine! The right subject line can significantly increase open rates and engagement, driving traffic to your website and ultimately boosting sales.
Here are some effective email subject line examples designed to grab attention, increase open rates, and drive engagement. These examples leverage different strategies like personalization, urgency, curiosity, humor, and value proposition, making them perfect for your next handmade business email campaign:
1. Personalized Subject Lines
Personalization makes the reader feel special and more connected to your brand. Including their name or referencing their previous activity can make a big difference.
“Hey [Name], We Picked These Just for You”
“Your Wishlist Items Are Back in Stock, [Name]!”
“Special Offer Inside, [Name]! Don’t Miss Out!”
2. Urgency and Scarcity
Creating a sense of urgency or scarcity encourages readers to act quickly. These subject lines work well for limited-time offers, flash sales, or low-stock items.
“Hurry, Only a Few Left—Shop Now Before They’re Gone”
“Last Chance to Grab Your Favorite Handmade Jewelry at 20% Off!”
“Ends Tonight: Free Shipping on All Orders”
3. Curiosity and Intrigue
Curiosity-driven subject lines entice readers to open the email because they want to know more. These are particularly effective for announcements, new arrivals, or content-based emails.
“Something Special Awaits You—Open to See”
“Can You Guess What’s New in Our Collection?”
“You’ll Want to See This… Trust Us”
4. Humor and Playfulness
Using humor can make your emails stand out in a crowded inbox. A well-placed joke or playful tone can capture attention and create a memorable impression.
“Oops, We Did It Again—New Arrivals Just Landed”
“We Like Big Discounts and We Cannot Lie 🎶”
“Did Someone Say Shopping Spree? 🛒”
5. Questions That Spark Engagement
Asking a question in your subject line can be a great way to prompt a reader’s curiosity and drive them to click through to find the answer.
“Need a Gift Idea? We’ve Got You Covered”
“Looking for the Perfect Cozy Sweater? Look No Further”
“Ready to Refresh Your Home Decor? Here’s How”
6. Exclusive Offers and VIP Access
Everyone loves to feel like they’re getting something exclusive. These subject lines make the reader feel special and encourage them to act fast.
“Exclusive for Our VIPs: 30% Off Today Only”
“Early Access to Our Biggest Sale of the Year”
“You’re Invited. First Dibs on Our New Collection”
7. Highlighting Value and Benefits
Directly communicating the value or benefits the reader will receive by opening the email can also be highly effective.
“10% Off Your Next Order—Our Treat to You”
“New Handmade Accessories Under $50”
“Save Big: 3-for-2 on All Summer Dresses”
8. Story-Driven and Behind-the-Scenes
Sharing a sneak peek or behind-the-scenes content can intrigue your audience and encourage them to learn more.
“A Sneak Peek at How We Make Our Best-Selling Soaps”
“Behind the Curtain: How We Create Our Handmade Goods”
“Meet the Maker: Our Creative Process Revealed”
9. Holiday and Seasonal Themes
Leveraging holidays or seasons can help you tap into what’s already on your customers’ minds.
“Fall Essentials You Can’t Miss—Shop Now”
“New Year, New You: 20% Off All Self-Care Products”
“Holiday Gifting Made Easy: Our Top Picks for Everyone on Your List”
10. Social Proof and Testimonials
Highlighting what others love or recommending popular items can build trust and encourage purchases.
“Customers Are Raving About These Best-Sellers”
“5-Star Favorite: The Candle Everyone’s Talking About”
“Our Most-Loved Products Are Back in Stock”
11. Using Emojis to Stand Out
A strategically placed emoji can add a fun element and make your email stand out in the inbox. Just don’t overdo it!
“🌸 New Spring Arrivals Are Here—Shop Now”
“🎁 Surprise! A Gift Just for You Inside”
“🕒 Time’s Running Out! 24-Hour Flash Sale”
12. Clear and Direct Call to Action
Sometimes, being straightforward works best. These subject lines tell readers exactly what to expect and what action to take.
“Shop Our New Arrivals Now”
“Download Your Free Guide Today”
“Claim Your Discount Before It’s Gone”
Bonus: A/B Test Different Subject Lines
The key to discovering what works best for your audience is A/B testing different types of subject lines. Test variations like:
“Which Style is Your Favorite? Take Our Quiz” vs. “Quiz: Find Your Perfect Style Match”
“The Summer Collection You Need” vs. “10 Must-Have Pieces from Our Summer Collection”
By constantly testing, you can refine your strategy to see which approach generates the highest open rates, click-through rates, and conversions.
Conclusion: Make Your Subject Lines Work for You
Effective email subject lines are crucial for the success of your email marketing campaigns. By avoiding common pitfalls and focusing on strategies that drive engagement, you can ensure that your emails not only get opened but also drive meaningful actions.
Remember: Be creative, keep testing, and always keep your audience in mind. With the right subject line, your email could be the one that stands out in a crowded inbox.
Question for You:
What’s the most effective email subject line you’ve ever used? Share your experience in the comments below and let’s inspire each other> Ready to make your email subject lines even more captivating? Dive into our next post to discover how emojis can either supercharge your open rates or flop—learn what works best for handmade sellers here: How Emojis Impact Email Opens: Boost or Bust for Handmade Sellers.
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