How to Create a Win-Back Segment in Klaviyo

Reignite Your Customer Relationships: How to Create a Win-Back Segment in Klaviyo for Handmade Sellers

As a handmade seller, you pour your heart into creating beautiful, unique products that your customers love. But sometimes, customers who once loved your products go silent and stop engaging with your emails. It’s easy to think these customers are gone for good, but with a well-crafted Win-Back Segment, you can bring them back into the fold and turn that silence into sales.

What is a Win-Back Segment?

A Win-Back Segment is a targeted group of customers who have not engaged with your emails for a specific period—say 60 or 90 days. These are people who were once active on your list but have since gone quiet. By creating a win-back segment, you can target these inactive subscribers with specific emails designed to remind them of your brand, highlight new arrivals, or offer special incentives to entice them back to your store.

Why is a Win-Back Segment Important for Handmade Sellers?

For handmade sellers, every customer counts. Building strong, lasting relationships with your customers is the lifeblood of your business. That’s why it’s crucial to maintain an engaged email list. If subscribers aren’t opening or clicking your emails, it can harm your deliverability rates, affect your sender reputation, and ultimately lead to fewer sales.

Here’s why a win-back segment is essential:

1. Boosts Engagement Rates: Targeting inactive subscribers with specific content can reignite their interest and get them to open and click on your emails again.

2. Increases Sales: Offering a special discount or exclusive access to new products can encourage these subscribers to make a purchase, turning them from inactive to active customers.

3. Improves List Health: By re-engaging or removing inactive subscribers, you maintain a clean list, which improves your email deliverability and keeps your sender reputation intact.

4. Builds Customer Loyalty: A thoughtful win-back campaign shows that you care about your customers and want them to be part of your journey. This can help rebuild customer loyalty and strengthen your brand.

   
   

Is your email list full of sleepy subscribers? Don’t let them snooze forever—use these steps to create a Win-Back Segment in Klaviyo and re-ignite that spark with your customers.

Step-by-Step Guide: How to Create a Win-Back Segment in Klaviyo

Ready to create your win-back segment? Follow these steps to set it up in Klaviyo and start re-engaging those inactive customers.

Step 1: Log in to Your Klaviyo Account

• Open Klaviyo and log in to your account to access the dashboard.
  

Step 2: Navigate to Lists & Segments

• In the left-hand menu, click on Lists & Segments.
  

Step 3: Create a New Segment

• Click the Create List/Segment button in the top right corner.

• Select Segment from the options.
  

Step 4: Name Your Segment

• Give your segment a clear and descriptive name, such as "Win-Back Segment: Inactive 60 Days" or "Re-Engage Customers 90 Days".
  

Step 5: Set the Segment Conditions

• In the Definition section, set conditions to filter inactive subscribers. Use the following condition:

  • What someone has done (or not done) > Email > Has not opened email at least once in the last X days.

  • Adjust the number of days based on your win-back strategy (e.g., 60 days, 90 days, etc.).
    

Step 6: Add Additional Conditions (Optional)

• You can add more conditions to refine your segment, such as:

  • AND What someone has done (or not done) > Placed Order > Has not placed an order at least once in the last X days.

  • This targets those who haven’t engaged with emails or made a purchase recently.
    

Step 7: Review Your Segment Definition

• Ensure that your segment criteria accurately reflect your desired audience. Double-check that it targets subscribers who need a re-engagement push.
  

Step 8: Click Create Segment

• Once everything is set up, click Create Segment to save your new Win-Back Segment.
  

Step 9: Create a Win-Back Campaign or Flow

• After creating your segment, set up a Win-Back Campaign or an Automated Flow to target this segment with a series of re-engagement emails.

  • Go to Campaigns to create a one-time email or Flows to set up an automated series.
    

Tips for an Effective Win-Back Campaign

• Catchy Subject Lines: Use intriguing subject lines like “We Miss You—Here’s 15% Off to Come Back” to grab attention.

• Offer Incentives: Provide a special discount, free shipping, or a small gift to encourage re-engagement.

• Showcase New Arrivals: Highlight new products or collections to remind them what they’ve been missing.

• Ask for Feedback: Encourage subscribers to share why they stopped engaging to better tailor your content.

Running on Coffee and Chaos? No Time for Complicated Emails?

Try my go-to Win-Back email template—it's quick, it’s fun, and it’s like a shot of espresso for your inactive customers! ☕️🔥 Grab it now and watch those sleepy subscribers wake up and come back for more.

Don’t Give Up on Inactive Customers (YET)!

Creating a Win-Back Segment in Klaviyo is a powerful way to re-engage inactive customers and boost your email marketing results. By targeting these subscribers with personalized content and special offers, you can breathe new life into your email list and turn quiet customers back into loyal fans. Start building your Win-Back Segment today and watch those customers come back.

Question for You:

Have you tried a win-back campaign before? What offers or strategies worked best for you to re-engage inactive subscribers? Share your tips in the comments below!