Do Retailers Expect UPC Codes on Makers' Products?

Do Retailers Expect UPC Codes on Makers' Products? A Guide for Handmade Sellers

If you’re a handmade seller looking to break into wholesale, you’ve probably come across the term "UPC code" at some point. UPC (Universal Product Code) barcodes are those black-and-white striped labels you see on just about every product in the store. But as a maker selling unique, handcrafted goods, you might be wondering: Do I need to worry about UPC codes for my products? Are retailers expecting them? Let’s break it down.

What Are UPC Codes, and Why Do They Matter?

UPC codes are standardized barcodes that retailers use to track inventory, manage sales, and streamline the checkout process. They’re like a product’s fingerprint—unique and easily scannable. For big-box stores and larger retail chains, UPC codes are a must-have for managing thousands of products across multiple locations. However, for handmade sellers, the necessity of UPC codes can be a bit more nuanced.

1. It Depends on the Retailer’s Requirements

Not all retailers expect UPC codes on handmade products. It really depends on the type of store you're selling to. Independent boutiques, local shops, and smaller retailers may not require UPC codes because they often handle inventory manually or have more flexible systems in place. These retailers tend to appreciate the unique, personal touch of handmade goods and may not expect barcodes.

However, if you're targeting larger retailers or chains (think Whole Foods, Anthropologie, or Target), UPC codes are generally a requirement. These stores use sophisticated inventory systems that rely on barcodes for efficiency, and they’ll expect your products to be retail-ready with proper labeling.

Example from My Experience: When I started wholesaling my handmade candles, I found that most of my boutique clients didn’t require UPC codes. However, when I approached a regional chain, they asked if my products had barcodes. That’s when I decided to invest in UPCs for my best-selling items to ensure I was ready for bigger opportunities.

2. UPC Codes Can Add Professionalism and Credibility

Even if a retailer doesn’t specifically require UPC codes, having them can add a layer of professionalism to your brand. It shows that you’re prepared, organized, and serious about your business. This could make a retailer more likely to choose you over a competitor who isn’t as prepared. Plus, if you ever decide to expand into larger stores or online marketplaces that require UPCs, you’ll already have this step covered.

Example from My Experience: I noticed that having UPC codes on my products made them look more polished and professional on store shelves. One boutique owner even mentioned that she appreciated the UPCs because they made checking out customers easier, especially during busy times.

Having UPC codes might not be essential for every handmade seller, but they can open doors to larger retail opportunities and add a touch of professionalism to your brand.

3. Getting UPC Codes Isn’t as Complicated as It Seems

If you’ve decided that UPC codes could benefit your business, don’t worry—it’s not as daunting as it sounds! You can easily purchase UPC codes from GS1 (the official global standards organization) or through reputable resellers. You’ll need a unique UPC for each product variation (like different scents, colors, or sizes), so plan accordingly.

Once you have your UPC codes, you can print them as labels or incorporate them into your product packaging. There are many online services that offer affordable and customizable barcode printing options.

Example from My Experience: I purchased my UPC codes from a reputable reseller, and it was surprisingly straightforward. I used an online label maker to print the codes onto stickers, which I then applied to my product packaging. The whole process took just a few days and gave me peace of mind knowing I was ready for any retailer requirements.

Question for You:

Are you currently using UPC codes on your handmade products, or are you considering it? What’s been your experience with retailers’ expectations? Share your thoughts and tips in the comments below—let’s help each other navigate the wholesale world.

Whether or not you need UPC codes for your handmade products ultimately depends on the type of retailers you’re targeting and how you want to position your brand. While not always necessary for smaller shops, UPCs can add credibility and prepare you for bigger wholesale opportunities. Consider your goals, weigh the pros and cons, and make the decision that’s best for your business. And remember, no matter what you choose, you’ve got a community of fellow makers here to support you! 🌿