Crafting the Perfect Win-Back Email
Reignite the Spark: Crafting the Perfect Win-Back Email for Your Handmade Business
Here’s a fun and engaging win-back email template tailored for handmade sellers. This template is designed to re-engage inactive subscribers, remind them why they love your brand, and entice them to come back with a special offer or update.
Haven’t engaged with your list in a while? Use this win-back email template to reignite that spark and reconnect with your customers. They’ll love the personal touch and the special offer.
Win-Back Email Template: "We Miss You, [Name]"
Subject Line Ideas:
"We Miss You, [Name]—Here’s 15% Off to Come Back"
"It’s Been a While | A Special Gift Awaits You"
"Still Interested? Enjoy a Treat On Us"
"We Haven’t Seen You Lately—Let’s Reconnect with a Surprise"
Email Body:
Hi [Name],
It’s been a while since we last heard from you, and we just wanted to check in. 💌 We totally get it—life gets busy, and inboxes get full. But we wanted to remind you that you’re still a part of our handmade family, and we miss having you around.
We’ve been working on some amazing new products that we think you’ll love, like our [highlight a popular product or collection, e.g., new eco-friendly jewelry line or handmade soaps that smell like a dream]. And guess what? We’ve got a special offer just for you to welcome you back.
Here’s 15% off your next purchase as a little thank you for sticking with us. Use code WELCOME15 at checkout. 🎁
[Shop Now Button]
Why Come Back?
🌿 New Arrivals: Fresh handmade products, crafted with love and care, waiting just for you.
🎨 Behind-the-Scenes: Exclusive sneak peeks into our creative process and how your favorite pieces come to life.
💌 Special Perks: Be the first to know about secret sales, exclusive launches, and subscriber-only offers.
We’d love to have you back in our community and see what new goodies catch your eye. If there’s anything we can do to make your experience better, hit reply—we’d love to hear from you!
Hope to see you soon
,[Your Name] Founder,
[Your Handmade Business]
P.S. This offer is only valid for the next 7 days, so make sure to take advantage of it while it lasts! 🎈
P.P.S. Don’t forget to follow us on Instagram [@YourHandle] for daily inspiration and updates straight from our studio.
Tips for Customizing Your Win-Back Email:
Personalize It: Use the subscriber’s first name and mention their past purchases if possible to make the email feel more personal.
Highlight What’s New: Share what’s new since they last interacted—new products, special collections, behind-the-scenes stories, etc. Make them feel like they’re missing out.
Include a Strong Call to Action (CTA): Use a clear, compelling CTA button like “Shop Now” or “Explore New Arrivals” to encourage them to click through and take action.
Create a Sense of Urgency: Adding a limited-time offer or discount creates urgency and encourages the reader to act quickly.
Add Social Proof: Consider including a testimonial or a snippet of a recent 5-star review to remind them why others love your products.
Keep It Fun and On-Brand: Use your unique brand voice—whether it’s quirky, heartfelt, or sophisticated. Let your personality shine through!
WIN-EMAILS FOR THE WIN
A well-crafted win-back email can make all the difference in turning a once-lost customer into a returning fan. Use this template as a foundation, personalize it to match your brand, and start reconnecting with your audience today.
Have you ever sent a win-back email to your inactive customers? What strategies or offers worked best for you? Share your experiences in the comments below. After perfecting your win-back emails, the next step is to refine your approach with advanced tools. Learn how to segment your email list with Klaviyo for even more personalized and effective campaigns.
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