Countdown to Black Friday: Get Your Handmade Business Ready for BFCM
Countdown to Black Friday: Get Your Handmade Business Ready for BFCM
Only 12 weekends left until Black Friday! For handmade sellers, now is the time to gear up for the biggest shopping event of the year. This isn’t just any shopping holiday—it's a golden opportunity to boost your sales, reach new customers, and showcase the magic of your unique products. But, like all things in the handmade business world, success during Black Friday and Cyber Monday (BFCM) requires preparation, creativity, and strategy.
This week, I’m sharing insights on how to supercharge your email, SMS, and ad strategies for BFCM. Whether you’re a seasoned seller or just dipping your toes into wholesale, these tips will help you stand out in the crowd and make the most of this bustling sales season.
BFCM Strategies for 2024
Are you ready to make this your biggest Black Friday yet? Let’s talk strategy! A solid BFCM game plan isn’t just about offering discounts; it's about creating a buzz, building anticipation, and crafting irresistible offers that drive conversions. Here’s a peek at what’s in our BFCM blueprint:
Email Magic ✨: Don’t just email once and hope for the best. Build a sequence that starts early, teases what’s coming, and builds excitement. Offer sneak peeks, early access, and exclusive deals to your most loyal subscribers.
Social Media Buzz 📲: Use social media to create a countdown, run giveaways, and share behind-the-scenes content that connects with your audience. Show them the hard work, love, and dedication that goes into each handmade item.
SMS Power Moves 📩: SMS marketing is a powerful tool for real-time engagement. Use it for last-minute reminders, exclusive flash sales, and quick updates to keep your customers in the loop.
The Ecom Spotlight: Tried-and-Tested BFCM Email Strategies
Looking for a step-by-step guide to nailing your BFCM email marketing strategy? We’ve got you covered. Here are two proven strategies to help you get a jump on the busiest shopping season of the year:
Start Early and Build Momentum: Don’t wait until the week of Black Friday to start emailing your list. Warm them up with teasers and sneak peeks starting now! Share behind-the-scenes stories, upcoming deals, and even throw in a few “warm-up” offers. The goal is to build anticipation so that when the big day comes, they’re ready to hit that ‘buy’ button.
Run a Month-Long Campaign: Don’t limit yourself to just a few days. Plan a month-long campaign that peaks during Black Friday week. This strategy allows you to create a narrative around your brand and products, making them irresistible by the time BFCM rolls around.
👉 Why It Works: Early engagement keeps your brand top-of-mind. A longer campaign also means more chances to capture sales from those who might need a little more time or nudging to commit to a purchase.
Black Friday and Cyber Monday aren’t just sales events—they’re a storytelling opportunity. Craft your narrative, build the excitement, and show your customers why they should choose your handmade creations.
This Week in AI: Google Gemini Brings Back People-Generating Feature
While we’re gearing up for BFCM, AI is making waves in the ecommerce world. Earlier this year, Google Gemini introduced a feature that allowed users to generate images of people. However, due to concerns about historically inaccurate representations, it was pulled. Now, after refining the tool, Google is reintroducing the feature with stricter guidelines, ensuring a safer and more inclusive use of AI-generated images.
Question for You:
How are you prepping for Black Friday and Cyber Monday this year? Have you started planning your email and social media strategies yet? Share your plans and any tips you’ve learned in the comments below.
We hope these insights inspire you to take on BFCM like a pro! Remember, preparation and creativity are key to turning this shopping frenzy into a golden opportunity for your handmade business. See you next week with more tips to help you thrive! 🌟 Now that you're geared up for Black Friday and Cyber Monday, it's time to dive deeper! Ready to tick off those must-dos to ensure your handmade business is prepared for the rush? Don't miss our 6 Pre-BFCM Checklist Must-Dos for Handmade Sellers to get ahead of the game.
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