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Best Podcasts for Handmade Sellers

Best Podcasts for Handmade Sellers

Whether you're a seasoned handmade seller or just getting started, podcasts can be a treasure trove of valuable insights, expert advice, and inspiration. From marketing strategies and business growth tips to practical advice on platforms like Shopify, here’s a list of some of the best podcasts for handmade sellers, broken down by category. I’ve also included why I love each one and my favorite episode recommendations to get you started.

Marketing & Business Growth

  1. The Social Sales Girls Podcast Host: Susan Bradley Why I Like It: Susan breaks down practical, actionable strategies to grow your handmade business, especially on social media. She offers insights that are easy to implement and focuses on results-driven tactics for small business owners. Favorite Episode: "How to Grow Your Email List with Engaged Subscribers" - A fantastic episode filled with actionable tips on how to attract the right people to your list and keep them engaged.

  2. Online Marketing Made Easy with Amy Porterfield Host: Amy Porterfield Why I Like It: Amy Porterfield is a master at simplifying complex marketing strategies. Her podcast is perfect for handmade sellers who want to dive deep into digital marketing, list building, and social media without feeling overwhelmed. Favorite Episode: "How to Create a 5-Day Challenge to Fill Your Email List" - An excellent episode where Amy outlines step-by-step how to host an engaging challenge that builds your email list with potential customers.

  3. The Goal Digger Podcast Host: Jenna Kutcher Why I Like It: Jenna Kutcher blends marketing, mindset, and personal development beautifully. The episodes are easy to digest, and she brings on amazing guests who share their unique perspectives. Favorite Episode: "How to Attract Dream Clients Using Instagram" - A deep dive into using Instagram to connect with your ideal customers and boost sales.

  4. Marketing School Hosts: Neil Patel & Eric Siu Why I Like It: Bite-sized episodes filled with practical marketing tips and tricks. The show offers a variety of strategies from SEO and content marketing to conversion optimization—all crucial for growing an online business. Favorite Episode: "How to Leverage Social Proof to Skyrocket Your Sales" - This episode breaks down how to use testimonials, reviews, and other forms of social proof effectively to increase trust and sales.


Don't miss out on these gems! Tune in to these podcasts during your morning coffee or while you're crafting—get inspired, stay motivated, and watch your handmade business thrive.

E-commerce & Platforms

  1. Shopify Masters Hosts: Felix Thea and Shopify Team Why I Like It: As a handmade seller on Shopify, I find this podcast incredibly useful. It offers deep dives into the platform’s tools, successful case studies from real store owners, and expert advice on optimizing your shop for growth. Favorite Episode: "How This Designer Built a Six-Figure Business Around a Single Product" - A truly inspiring story of a niche handmade business that leveraged Shopify's tools to scale massively.

  2. The Unofficial Shopify Podcast Host: Kurt Elster Why I Like It: Kurt Elster is a Shopify expert who provides actionable tips, interviews with successful Shopify store owners, and hacks to improve your e-commerce business. His no-nonsense approach is refreshing and highly practical. Favorite Episode: "Mastering Your Store’s Conversion Rate Optimization" - Essential listening for anyone looking to improve their store's performance and customer experience.

  3. DTC Podcast Hosts: Pilothouse and DTC Team Why I Like It: The DTC Podcast goes beyond just Shopify and dives into direct-to-consumer (DTC) strategies that are vital for handmade sellers who want to expand their reach and scale up. They cover paid advertising, influencer marketing, and email marketing—all tailored to DTC brands. Favorite Episode: "Building a Brand That Stands Out in the DTC Space" - Provides insightful strategies for branding and differentiation, perfect for handmade sellers in crowded markets.

Mindset & Inspiration

  1. How I Built This Host: Guy Raz Why I Like It: While not specifically geared toward handmade sellers, this podcast offers incredible inspiration by sharing the stories behind some of the world’s best-known companies. It’s a reminder that every big brand started small and faced challenges along the way. Favorite Episode: "Patagonia: Yvon Chouinard" - A story of passion, perseverance, and the love of the craft—everything a handmade seller can relate to.

  2. The Handmade Business Podcast Hosts: Kelly Vaughn and Caroline Hull Why I Like It: This podcast is specifically for handmade sellers! The hosts are both makers and provide practical tips and personal stories on running a successful handmade business. Favorite Episode: "Pricing Your Handmade Products for Profit" - They get down to the nitty-gritty of pricing and ensuring that you’re valuing your time and skills appropriately.

Operations & Scaling

  1. Smart Passive Income Host: Pat Flynn Why I Like It: Pat Flynn offers advice on building multiple income streams and scaling a business in a sustainable way. His approach to generating passive income through various channels is perfect for handmade sellers who want to diversify their income. Favorite Episode: "How to Create an Online Course and Why You Need One" - For handmade sellers thinking of creating workshops or tutorials as an additional revenue stream.

  2. Ecommerce Influence Hosts: Austin Brawner & Andrew Foxwell Why I Like It: Focused on advanced e-commerce strategies, this podcast is great for handmade sellers who are ready to scale up. They cover everything from email marketing and customer retention to data-driven growth strategies. Favorite Episode: "Unlocking the Secrets to High-Performance Email Marketing" - A must-listen if you're looking to optimize your email marketing efforts.

Question for You:

What are your go-to podcasts for handmade business advice? Share your favorites in the comments below and let’s build a community of makers supporting makers.


Listening to podcasts can be a game-changer for handmade sellers looking to grow their businesses. With expert advice, real-life case studies, and motivational stories, you’ll have all the tools and inspiration you need to take your handmade business to the next level. Happy listening! 🎧

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