Always Be Pitching: How to Promote Your Wholesale Business Like a Pro

Always Be Pitching: How to Promote Your Wholesale Business Like a Pro!

If there’s one mantra I live by for wholesale success, it’s this: Always Be Pitching! As a handmade seller, your products are unique, and there’s a whole world of retailers out there who’d love to stock them—if they only knew about you! That’s why consistent, proactive outreach is key to growing your wholesale business. And guess what? We’re not just sitting around waiting for the orders to roll in. Nope, we’ve got a strategy, and it involves always being in pitch mode.

Let me share how we keep our wholesale game strong and continually get in front of potential retailers.

How We’re Always Pitching: The Inside Scoop

To keep our wholesale sales pipeline full, we’ve got a dedicated Virtual Assistant (VA) who focuses on outbound outreach to potential retailers. Their job is simple: find new retailers, pitch our products, and get them excited about carrying our brand. Here’s how we do it:

1. Promote Your Wholesale Links Everywhere

Visibility is everything when it comes to wholesale. You want potential retailers to see your wholesale options every time they interact with your brand. Here’s where we promote our wholesale links:

• On Our Website: Your website is your most powerful tool. We prominently display a “Wholesale” section on our site that leads directly to our wholesale portal. This link is in our footer, but I experiment with various locations. Make sure your wholesale link is available on every page of your website, since not every visitor lands on your homepage. This link is where potential retailers can learn more, request more information, or sign up to place orders.

  
  

• Emails: Emails are a powerful tool for driving traffic to our wholesale landing page. Every email—whether wholesale or retail—includes a clear link to our wholesale page. This keeps the option to stock our handmade products in front of potential retailers, increasing visibility and engagement.

  
  

• Share Your Faire Banner: If you’re on Faire, take full advantage of their promotional tools. Display your Faire banner (make sure it's updated since they just added the Top Shop badge) with your unique link prominently on your website landing page. The easier it is for potential retailers to find you, the more likely they are to explore your wholesale offerings and place an order.
  

• Outside Sources: Social Media, Link in Bio, and More. Don’t just promote your wholesale options on your website—get them out there everywhere you’re active. Add your wholesale link to your social media bios, mention it in your posts and stories, and create engaging content that invites retailers to learn more. It’s all about keeping your wholesale offering top-of-mind.
  

2. The Secret to Saving on Commissions: Bring Retailers to Your Website First

Here’s a handy trick we use: Make retailers pass through your website to get your wholesale link. This means that if a retailer comes across your social media or a post and wants to place an order, they’ll first head to your site, where you direct them to your wholesale portal or Faire link.

Why is this important?

• 0% Commission Fees: When a retailer comes directly through your website, you don’t pay any commissions to Faire or any other marketplace. That’s more profit in your pocket.
  

• Retailers Get Faire Perks: If you’re using Faire, you can still give your customers all the great perks, like $100 off their first order, free returns on opening orders, and net 60 terms, while you save on commission costs.
  

3. We’re Always Pitching New Retailers—Here’s How We Do It

Outreach isn’t just a one-time activity—it’s a daily hustle. Here’s our step-by-step approach to continuously pitching new retailers:

• Identify Potential Retailers: Our VA scours the web for retailers that align with our brand aesthetic and values. This could be boutique shops, local stores, or even larger retailers looking to add more handmade products to their offerings.
  

• Craft Personalized Pitches: We don’t believe in sending generic emails. Each pitch is tailored to the retailer, highlighting how our products would be a perfect fit for their store. We focus on personalization—mentioning something specific about their store, products they carry, or recent achievements.
  

• Follow Up Like a Pro: We know that persistence pays off. Our VA follows up regularly—without being pushy—to keep our brand top of mind. Sometimes it takes a few follow-ups (think half a dozen), but when we land that wholesale account, it’s worth every email sent.
  

• Track Everything: We keep a detailed Wholesale Outreach Tracker to monitor who we’ve contacted, when we contacted them, and what the response was. This helps us stay organized and efficient in our outreach.
  

Want Our Free Retailer Pitching Tracker?

If you’re serious about scaling your wholesale business, staying organized with your outreach efforts is crucial. We’ve created a handy Wholesale Outreach Tracker that helps us keep tabs on all our pitches, follow-ups, and successes. And we want to share it with you—for FREE!

[Grab Your Free Wholesale Outreach Tracker Here!]

Keep the Wholesale Momentum Going

Wholesale success doesn’t happen by chance. It requires a proactive, strategic approach where you’re always on the lookout for new opportunities and always pitching your brand. By promoting your wholesale links in all the right places, directing retailers through your site, and consistently reaching out to potential partners, you’re setting yourself up for growth and success.

So, Handmade Sellers, What’s Your Best Wholesale Pitching Tip? Have you found a unique way to pitch your products to retailers? Share your insights in the comments below—we’d love to hear from you!

Remember, always be pitching, and watch your wholesale business soar! 🚀