5 Different Ways to Pop Up Post-Click: Maximize Engagement Without Annoying Your Customers

Different Ways to Pop Up Post-Click: Maximize Engagement Without Annoying Your Customers

As we inch closer to Q4, it's time for a gentle reminder: if you're not leveraging post-click pop-ups on your site, you're leaving money on the table! 🤑 But don't worry—I'm not talking about those obnoxious pop-ups that make you want to chuck your phone across the room. We're all about using smart, strategic pop-ups that add value to your customers' experience.

Why Pop-Ups?

Pilothouse explains this is a great tactic to push offers and product information or collect user feedback on your products or site experience. In short, pop-ups can support any content piece, button, form, or video on your pages. The trick is knowing when and where to pop up. You want to engage visitors at key moments in their shopping journey—when they’re primed and ready to take action.

Here are five pop-up strategies you can test to increase engagement, drive sales, and collect valuable insights:

1️⃣ Pop Up on Scroll

Trigger an offer when a visitor is halfway down a page. This approach catches them at a moment when they’re already engaged and invested in what they’re reading. They’ve shown interest by scrolling, so why not sweeten the deal? Consider offering a discount or a “buy one, get one” offer to tempt them further down the sales funnel.

Example: “Hey there! You’re halfway through—why not get halfway to a discount? Use code SCROLL20 for 20% off!”

2️⃣ Pop Up on Time

If visitors spend a lot of time on a page reading up about your products, it’s a strong indicator they’re interested. Trigger a pop-up with a limited-time offer after X seconds to nudge them toward conversion. Think of it as a friendly “Hey, you’ve been here for a while—are you ready to commit?”

Example: “Still deciding? How about 10% off your order if you checkout in the next 10 minutes?”

3️⃣ Push a Bundle Offer

You know those times when you go to the store for milk and end up buying a cart full of stuff? That’s what a bundle offer can do for your site. Customers may come looking for one product, but if you can suggest complementary add-ons, it’s possible to push your Average Order Value (AOV) even higher.

Example: “Did you know you can buy 3 for $XX and save $XX? Complete your collection today!”

4️⃣ Pop In Further Product Information

Sometimes, customers need a little more info to make that purchase decision. After a visitor reaches a certain point on a page, provide more detailed product information or a fun fact. This could be text, an image, or even an explainer video that dives deeper into the benefits of your product. Knowledge is power, after all!

Example: “Did you know this scarf is handwoven from sustainable bamboo fibers? Learn more about how it’s made!”

5️⃣ Pop Up Before They Leave

An exit-intent pop-up can be a last-ditch effort to keep a visitor from leaving your site without making a purchase. Use this to offer a discount, ask for feedback, or even remind them of what’s in their cart. Make it interactive—list 3 to 5 potential reasons with checkmarks and have an open form field to gather data.

Example: “Wait! Before you go, could you tell us why you’re leaving? Did you find what you were looking for?”

The Key Takeaway?

Figure out which type of pop-up works best for your site. Use these tactics to learn more about your customers' preferences and possible roadblocks. And remember, don’t pop up too frequently—you don’t want to scare them away.

Question for You:

Have you tested pop-ups on your site before? Which type of pop-up are you excited to try next? Drop a comment below—I’d love to hear your thoughts and experiences.

Happy popping! 🎉