3 Things to Do to Grow Your Email List Quickly

3 Things to Do to Grow Your Email List Quickly: A Must-Read for Handmade Sellers

Growing an email list can feel like a daunting task, but it’s one of the most powerful tools you have as a handmade seller. Think of your email list as a group of super fans who genuinely want to hear from you, learn about your latest creations, and get special offers. Unlike social media, where algorithms can change on a whim, your email list is yours to control and nurture. Ready to boost your email list and connect directly with your customers? Here are three fun and effective things you can do right now.

1. Offer a Juicy Incentive for New Subscribers

People love getting something for free or at a discount, especially when it feels exclusive. Offering a special incentive like a discount code, free shipping on their first order, or a downloadable guide (like a “Handmade Jewelry Care Tips” PDF) can be a fantastic way to entice potential customers to join your email list. The key is to make the offer valuable enough that they’re excited to sign up.

Example from My Experience: When I first launched my email list, I offered a 15% discount on the first purchase for new subscribers. I promoted this across my website, Instagram, and even included it in the thank-you notes I sent out with orders. Within a month, I saw a 35% increase in subscribers, and many of those new subscribers became repeat customers.

2. Create Engaging Pop-Ups on Your Website

Pop-ups can be a game-changer when it comes to capturing email addresses—when done right. No one likes those annoying, in-your-face pop-ups that block the entire screen. Instead, create a tasteful, well-designed pop-up that offers value and doesn’t interrupt the user experience. For example, a pop-up that appears after a customer has spent a few seconds browsing your site, offering a small discount in exchange for their email, can be very effective.

Example from My Experience: I use a pop-up on my website that triggers when someone scrolls halfway down a page. It offers a free guide to “How to Repurpose Your Candle Containers” in exchange for their email address. This pop-up alone brought in hundreds of new subscribers who were already interested in my product category.

Your email list is like a VIP club for your customers—make them feel special for being a part of it! Offer value, not just promotions.

3. Leverage Social Media to Drive Sign-Ups

Your social media followers already love what you do—now it’s time to turn them into email subscribers! Regularly remind your social media audience about the benefits of joining your email list. This could be through Stories, posts, or even a pinned post on your profile. Highlight the exclusives they’ll receive, such as early access to new products, special discounts, or insider news.

Example from My Experience: I ran a week-long campaign on Instagram where I shared daily teasers of a new collection that was about to drop. I told my followers that email subscribers would get 24-hour early access to shop before the public. The result? A surge in sign-ups from eager customers who didn’t want to miss out.

Question for You:

What’s your favorite strategy for growing your email list? Have you tried any fun or creative tactics that worked well? Share your tips in the comments below, and let’s help each other grow.

Building your email list doesn’t have to be a grind. With a little creativity and the right strategies, you can quickly grow a list of engaged customers who are excited about your handmade brand. And once they’re on your list, it’s all about nurturing that relationship and turning subscribers into loyal customers. Happy list-building.

Now that you’ve got tips to grow your email list quickly, it’s time to keep it in top shape. Learn how to clean your email list like a pro in Klaviyo to ensure your campaigns are reaching the right audience and maximizing your results!