11 Best Tools to Find Influencers for Your Handmade Business (And How to Use Them Effectively)
Finding the Right Influencers for Handmade Sellers
Finding the right influencers to collaborate with can significantly boost your brand’s reach and engagement. The key is to find influencers who align with your brand values, aesthetics, and target audience. Here are some of the best tools that can help handmade sellers find ideal influencers:
Upfluence
What It Does: Upfluence allows you to search through a vast database of influencers across various platforms like Instagram, YouTube, and TikTok based on niche, audience demographics, and engagement rates. It also offers features for managing influencer relationships and tracking campaign performance.
Why I Like It: It’s a one-stop shop for influencer marketing, offering advanced filters to help you find the perfect match for your brand.
HypeAuditor
What It Does: This tool provides detailed analytics on influencers, including audience quality scores, engagement rates, follower demographics, and growth trends. It’s great for vetting influencers to ensure their audience is genuine and engaged.
Why I Like It: HypeAuditor gives you a clear, data-driven view of an influencer’s impact, which helps avoid those with fake followers or low engagement.
NinjaOutreach
What It Does: NinjaOutreach is a robust influencer marketing and outreach tool that allows you to find influencers in your niche, see their social stats, and manage outreach campaigns directly from the platform.
Why I Like It: I love how it combines influencer discovery and outreach in one place, making the whole process more streamlined and efficient.
BuzzSumo
What It Does: BuzzSumo helps you discover top-performing content and the influencers behind it. You can search for influencers by keywords related to your niche and analyze their most engaging posts to see if they align with your brand.
Why I Like It: It's fantastic for discovering influencers who are already creating popular content in your niche, making it easier to gauge potential collaboration success.
Followerwonk
What It Does: A great tool for Twitter-focused influencer marketing. Followerwonk lets you search Twitter bios by keyword to find influencers, analyze their followers, and compare different influencers’ stats side by side.
Why I Like It: For handmade sellers active on Twitter, it’s a simple and effective way to connect with influencers who share similar interests and audiences.
Heepsy
What It Does: Heepsy offers a straightforward interface to find Instagram influencers by niche, location, engagement rate, and audience size. It also shows metrics like authenticity score, audience demographics, and engagement rate.
Why I Like It: It’s user-friendly and affordable, making it perfect for handmade sellers who want to dip their toes into influencer marketing without a steep learning curve.
Klear
What It Does: Klear provides detailed analytics on influencers’ reach, engagement, and audience demographics across multiple platforms. It also features influencer relationship management tools to streamline collaborations.
Why I Like It: The deep insights Klear offers are invaluable for ensuring an influencer aligns perfectly with your brand's voice and values.
AspireIQ
What It Does: AspireIQ helps brands discover influencers, create campaigns, and manage relationships all in one place. It’s ideal for those looking to build long-term influencer partnerships rather than just one-off collaborations.
Why I Like It: Its focus on relationship-building is great for handmade sellers who want to cultivate more meaningful connections with their influencers.
Influencity
What It Does: Influencity provides comprehensive data on over 70 million influencers, helping you analyze their reach, engagement, and audience demographics. It also offers influencer relationship management tools.
Why I Like It: The vast database and detailed analytics allow for very targeted influencer marketing strategies.
Traackr
What It Does: Traackr offers powerful influencer search, vetting, and relationship management features. It focuses on data-driven decision-making and provides insights into influencer ROI.
Why I Like It: It’s great for more established handmade sellers looking for a professional-level tool to take their influencer marketing to the next level.
Shopify Collabs
What It Does: Shopify Collabs helps Shopify store owners discover influencers, manage collaborations, and track performance—all within the Shopify ecosystem. It’s tailored for e-commerce businesses and integrates seamlessly with your Shopify store.
Why I Like It: As a Shopify user, having everything integrated in one platform makes the influencer collaboration process more efficient and streamlined. It’s perfect for handmade sellers already on Shopify looking to expand their influencer marketing efforts without needing multiple tools.
Don’t just choose influencers based on their follower count—dive deep into their engagement, audience quality, and alignment with your brand to make the most of your collaboration.
Question for You:
What’s your favorite tool for finding influencers, or do you have a hidden gem you’d like to share? Drop your recommendations in the comments.
By leveraging these tools, handmade sellers can strategically find and vet influencers who will authentically represent their brand and drive meaningful engagement. Happy collabing! Finding the right influencers is the first step to a successful collaboration, and a well-prepared media kit can make a big difference in securing their interest. Discover the best tools to find influencers for your handmade business and learn how to use them effectively, then ensure you have a compelling media kit with our guide on what to include in an influencer media kit.
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